I helped pitch and win the Citibank business while at Fallon. Coming out of the pitch I produced six spots, two print campaigns and a ton of OOH.

The “Live Richly” campaign won a gold Effie in 2002.

Here’s some nice reading on the campaign:

https://adage.com/article/viewpoint/fallon-achieved-bank-balance-emotion-fuels-success-citi-effort/110511/

https://www.adweek.com/brand-marketing/creative-best-spots-campaign-year-citibank-70263/