Cricket needed social content featuring their characters but the budget didn’t allow for a full CGI approach as we would typically do for broadcast. So we took a slightly different approach. We reached out to a handful of artists and animators including Wayne White and pop-artist Craig & Karl and asked them to interpret our Cricket characters in their own style.

The social campaign was so well received we were asked to create a couple more pieces with new artists to support Cricket’s WWE partnership.

Credits:

Agency: Argonaut

GCD: Eric Cosper

ACD/CW: Jacque Vavroch

ACD/AD: Brittany Rivera

Producer: Eric Fox