Worked with the FDA on “The Real Cost” campaign as an ECD.

Here are two spots from the long running campaign.

"STRAW CITY"

The FDA wanted to educate teens that smoking can permanently stunt their lungs. Instead of force-feeding this fact, we wanted to share this news with teens in a provocative way and on their terms. Straw City played in cinemas nationwide.

"HACKED"

Cigarettes can change your brain. 
We wanted to really get into teens heads and creep them out with this fact; If you smoke, you're letting nicotine hack into your brain and rewrite your code.