GE asked us to show the power of the imagination, and the wonder of what they make. We expressed it through a little girls dreams and the admiration of her mom.
With the help of a Kohler 20kw standby generator and a song from my youth we turned a power outage into a party.
Created and lead the “Carl” campaign for Charles Schwab which encouraged investors to question their brokers. The campaign featured a status quo broker played be hilarious Salvator Xuereba. For over 18 commercials he was the perfect anti-hero for Schwab’s modern approach to investing.
After 7 years of insane growth Discord discord.com held an event to bring all their employees together in one place. Face to face for the first time. In partnership with IRL Productions @ IRL.com we were asked to create an overall theme and signage for the event. Copy courtesy of the talented Scott Cooney @ bestofscottcooney.com
Made this campaign before Lee fell off into obscurity.
Who is Buddy Lee you ask?
https://en.wikipedia.org/wiki/Buddy_Lee
The campaign is featured in the One Show, AICP and D&AD awards and is part of the permanent collection at MoMA. Which would make my mom proud if she knew what that was.
GE was aging in the mind of the public (and the stock market.)
They needed a face lift and a campaign to communicate how their advanced and connected equipment is going to change the way business is done. We created "Brilliant Machines."
Days before the campaign launched we leaked viral films documenting the pilgrimage of other robots.
This campaign was based on the simple truth that Mondays suck.
For 16 weeks a year they are made tolerable thanks to glorious NFL Football.
NBA went on strike. Gotta find a game somewhere.
GE was uncool and irrelevant so we combined GE tech with pop culture machines. Produced a half dozen spots with one one of the best comedy directors of my generation, David Gordon Green. https://www.imdb.com/name/nm0337773/
Produced a ton of work over my two years at W+K / NY. Here are four of the spots I made for the “It’s Not Crazy It’s Sports” campaign.
The last video is a “This is SportsCenter” spot I’m very proud to have worked on. It’s one of my favorite campaigns of all time and I was fortunate to have worked on it both as an Account Executive and as a Creative.
In 2015 I created the worlds first Spokesgoddess. And she crushed it. The valuation of Machine Zone ("Game or Wars" parent company) went from $1 billion to $3 billion after the year long campaign.
The campaign culminated in a Super Bowl spot during the England Patriots vs. Seattle Seahawks game. Patriots won.
Here’s an article on how effective the campaign was.
https://www.cinemablend.com/games/Kate-Upton-Game-War-Ads-Were-Unbelievably-Effective-71131.html
Produced a campaign for the summer Olympics showcasing GE’s medical technology.
John Hillcoat https://www.imdb.com/name/nm0384825/ made a beautiful commercial for us.
On the web, we served up daily content relating to the top games of the day. We showcased how the human body has developed and improved over the years, and also how GE Healthcare systems help athletes analyze their bodies to achieve peak performance.
The campaign was hosted on NBC sports, and was created as a full desktop, tablet and mobile experience.
Won my first Webby and we dominated on Instagram.
New York City is powered by a GE built turbine. Compressorhead is a German rock band comprised of robots. We brought the two together to talk about the power of Brilliant Machines.
Cricket needed social content featuring their characters but the budget didn’t allow for a full CGI approach as we would typically do for broadcast. So we took a slightly different approach. We reached out to a handful of artists and animators including Wayne White and pop-artist Craig & Karl and asked them to interpret our Cricket characters in their own style.
The social campaign was so well received we were asked to create a couple more pieces with new artists to support Cricket’s WWE partnership.
Credits:
Agency: Argonaut
GCD: Eric Cosper
ACD/CW: Jacque Vavroch
ACD/AD: Brittany Rivera
Producer: Eric Fox
I helped pitch and win the Citibank business while at Fallon. Coming out of the pitch I produced six spots, two print campaigns and a ton of OOH.
The “Live Richly” campaign won a gold Effie in 2002.
Here’s some nice reading on the campaign:
https://www.adweek.com/brand-marketing/creative-best-spots-campaign-year-citibank-70263/
I love Delta. As an airline and a client.
Proud to have produced this television spot with Lance Accord, one of my favorite Directors/DP’s of all time.
http://parkpictures.com/lance-acord,
The print was shot by Christoper Griffith, a world class photographer and friend.
I cut my teeth as a senior creative and creative director on TMobile. Produced over 16 commercials during my two years on the account. I wrote the “Nocturnal” spot.
Below that is a site I worked on for SideKick 3. Remember SIdeKick 3? Neither do I. But I made this really web experience for them back in the day. You could wonder through and animated city block in 360 degrees. Blew peoples minds.
Created a couple campaigns for Dish Network. I like to think I helped establish the offbeat tone for the brand. Here are a few highlights.
Worked with the FDA on “The Real Cost” campaign as an ECD.
Here are two spots from the long running campaign.
"STRAW CITY"
The FDA wanted to educate teens that smoking can permanently stunt their lungs. Instead of force-feeding this fact, we wanted to share this news with teens in a provocative way and on their terms. Straw City played in cinemas nationwide.
"HACKED"
Cigarettes can change your brain.
We wanted to really get into teens heads and creep them out with this fact; If you smoke, you're letting nicotine hack into your brain and rewrite your code.
This is one of the first campaigns I ever made.
My good friend Allon Tatarka http://allontatarka.virb.com/ wrote the spots. Together we worked with “Pepe the Shrimp” from the Muppets.
It was a deep fried dream come true.
